Determine the right direction before you jump in
Express your needs, get all your stakeholders engaged, and co create the very best direction & plan for your business requirements
Determine the right direction before you jump in
Express your needs, get all your stakeholders engaged, and co-create the very best direction & plan for your business requirements
Some clients are incredibly well-schooled and experienced in the implementation of highly effective incentive and loyalty initiatives. Others are trying to use these valuable strategies for the very first time. Either way, it’s always highly recommended that from the get-go Uwin Iwin consulting services are engaged to add value to your strategy and direction. We are always updating on global best practices, new innovations in technology and deployment. The game is changing and developing all the time.
Our Incentive Consultation Workshop Flow:
Need Analysis: Identify objectives, Target Audience, Key Message
Collaboration Session: Marketing, Sales and Incentive Programme teams, clients and Uwin Iwinners.
Idea Development: Research, Strategy, Programme Concept, Look and Feel, Communication Plan
Concept Presentation: Present programme strategy and execution examples
Feedback: Collaborate with client and refine programme elements.
Winning Results: Initiate timelines, budget finalisation and execution plan
Uwin Iwin has designed all of its service offerings around the client’s needs
Each of our services can be purchased on its own or in combination with others in a seamless bundle of services to meet a specific customer requirement.
Our services can be grouped into the following major categories
Sales Incentive Services
Recognition and Rewards services
Loyalty Solutions Services
Online digital reward and data services
Communication and Event Services
Uwin Iwin South Africa is a fully transformed BEE Level 1 100% Black-owned enterprise.
A gender-equal opportunity company, and committed to environmentally sustainable business practices.
Sales & Channel Incentives
Employee Reward & Recognition Cross
Online Reward Program – Netuwin
Kudosh Award Card
Q: What is an Incentive?
Google defines an incentive as: “A thing that motivates or encourages someone to do something.” Or “A payment or concession to stimulate greater output or investment.” In essence, we at Uwin Iwin provide the tools and platforms for our clients to execute meaningful motivation and rewards to their employees to change their behaviour or to stimulate more sales. We exist to help our clients and their people win!
Q: What are the Basic Types of Incentives?
You get 3 essential TYPES of incentives:
- Direct Sales / Channel Sales: This type of incentive is aimed at rewarding the sales force within a client’s own direct force, or distribution channel force.
- Reward and Recognition: This type of incentive is aimed at rewarding all staff members for displaying company values or peer recognition.
- Loyalty: This type of incentive is completely different from the above two, and is generally aimed at the customers of your clients
Q: How do you categorise the three basic types of incentives?
Direct / Channel Sales
- Sweepstake: One winner takes it all. This category of a sales incentive is deployed when the sales force is smaller, and when the budget is closed-ended and limited.
- Win-Place-Show / Limited Contest: Top few winners take it all. This category of a sales incentive is deployed when the sales force is larger, but the budget is completely closed-ended. The reward is scaled down according to the placing (first place = large prize, second place = smaller prize etc.)
- Open Target Competition: Anyone who hits their targets/objectives wins! This type of competition is for open-ended budgets, where the ROI is sufficient to warrant a reward for anyone who makes their goals.
- Open Sales Make the sale – get rewarded. You don’t need to necessarily hit your target, because every sale made/claimed earns a reward. This type of competition is for open-ended budgets.
Reward and Recognition
- Peer Nomination Systems Usually based on company values, peers can nominate one another on an electronic platform, validated with a manager’s / HR team approval. Points are awarded, or lifestyle based rewards are given (time off, lunch with the CEO Etc.). These types of programmes are very low in reward values.
- Top / Down Usually based on company values, similar to Peer Nomination systems, managers can nominate employees for an outstanding performance against behavioural objectives. Points are awarded, or lifestyle based rewards are given (time off, lunch with the CEO Etc.). These types of programmes are very low in reward values.
Q: Is a loyalty program the same as a reward and recognition programme?
A loyalty programme is different from an employee reward and recognition programme. Typically, loyalty is targeted at your customers and clients and reward and recognition your direct and indirect employees.
Customer Loyalty: This category is aimed purely at getting customers to buy more of your clients’ products and services and rewarding them for it. Rewards can be in the form of discounts, cash-back, points or awarding other free services/products.
Client Loyalty: This category often falls within a distribution programme, where your client rewards its suppliers or their clients for doing business with them. It is very similar to Customer Loyalty, except that rewards are exclusive discounts on products/services bought.
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