Cellular Network Provider – Cell C

CATEGORY:  Cellular, Technology

ABOUT THIS PROJECT

No of participants: 850

Date: 2008 – 2012

Incentive type: Channel: Specific channel within sales environment

Description:

An incentive aimed at salespeople within a specific channel

Objective:

 To increase contract sales and create the most innovative incentive solution within the country

Solution: 

Reward participants for overachieving their targets, by implementing the country’s first debit card programme, allowing the participants to have complete flexibility of rewards. 

Results:

Overall increase in market share and sales targets over the three year period. 

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