Financial Services Division of a Leading German Automotive Manufacturer
CATEGORY: Financial
ABOUT THIS PROJECT
No of participants: 950
Date: September October 2008 – Ongoing
Incentive Type: Channel: Dealership Finance & Insurance staff, sales executives, managers & Dealer Principals
Description:
An incentive aimed at Finance and Insurance Managers within authorized Dealerships
Objective:
To reward and recognise loyal supporters of the brand and drive throughput to client vehicle and financial services products
Solution:
An online portal where points are calculated from raw data and awarded according to interest rate financed. Tiers implemented based on a variety of measures and improved results. Full reward catalogue and reloadable gift card available, as well as personal shopper service for top Tier participants
Results:
One of the longest-running programmes in the country, over 16 years – 88% of participants active and earning points. To date, there is an average increase of financial sales YOY figure of 20 34% (2010 vs. 201 1), with participants reporting that the incentive program is a definitive motivator in using the brand’s financial services as opposed to any other that is on offer currently.
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