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Financial Services Division of a Leading German Automotive Manufacturer

CATEGORY:  Financial


No of participants: 950

Date: September October 2008 – Ongoing

Incentive Type: Channel: Dealership Finance & Insurance staff, sales executives, managers & Dealer Principals


An incentive aimed at Finance and Insurance Managers within authorized Dealerships


To reward and recognise loyal supporters of the brand and drive throughput to client vehicle and financial services products


An online portal where points are calculated from raw data and awarded according to interest rate financed. Tiers implemented based on a variety of measures and improved results. Full reward catalogue and reloadable gift card available, as well as personal shopper service for top Tier participants


One of the longest-running programmes in the country, over 16 years – 88% of participants active and earning points. To date, there is an average increase of financial sales YOY figure of 20 34% (2010 vs. 201 1), with participants reporting that the incentive program is a definitive motivator in using the brand’s financial services as opposed to any other that is on offer currently.

Sales & Channel Incentives

Sales & Channel Incentives

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