Financial Services Division of a Leading German Automotive Manufacturer
ABOUT THIS PROJECT
No of participants: 950
Date: September October 2008 – Ongoing
Incentive Type: Channel: Dealership Finance & Insurance staff, sales executives, managers & Dealer Principals
An incentive aimed at Finance and Insurance Managers within authorized Dealerships
To reward and recognise loyal supporters of the brand and drive throughput to client vehicle and financial services products
An online portal where points are calculated from raw data and awarded according to interest rate financed. Tiers implemented based on a variety of measures and improved results. Full reward catalogue and reloadable gift card available, as well as personal shopper service for top Tier participants
One of the longest-running programmes in the country, over 16 years – 88% of participants active and earning points. To date, there is an average increase of financial sales YOY figure of 20 34% (2010 vs. 201 1), with participants reporting that the incentive program is a definitive motivator in using the brand’s financial services as opposed to any other that is on offer currently.
Sales & Channel Incentives
When it comes to communicating, motivating and building relationships with your sales and distribution channel, you need a system you count on. The right system will enable you to build rapport and trust with your service providers and create loyalty amongst them. When you care, they care. When you win, they win.
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