Home >> Clients >> Motorola

Global Mobile Handset Manufacturer

CATEGORY:  Manufacturer


No of participants: 2000

Date: October 2011 – July 2012

Incentive Type: Channel: Cellphone sales staff and managers


Market share was low and product knowledge and advocacy required to drive sales in stores


To increase product knowledge, device sales, improve brand loyalty and reward for correct sales behaviour – sales staff and managers


Series of small, targeted sprints to drive particular device sales


Increase in sales month on month on targeted handsets

Sales & Channel Incentives

Sales & Channel Incentives

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