Home >> Clients >> Nissan

Japanese Automotive Manufacturer

CATEGORY:  Manufacturer


No of participants: 350

Date: September October 2012 – Ongoing

Incentive Type: Channel: Dealership Sales executives and managers


Specific model within the product family needed to have additional sales spike over November – January to boost sales


Dealership sales staff required to increase test drives and push sales


An online claiming system for test drives and sales – verified against client data. Points awarded every two weeks and redeemed against an online catalogue. Heavy sprint activities implemented monthly or quarterly


Programme extended from three month period due to 20% increase in sales over the period – and still running

Sales & Channel Incentives

Sales & Channel Incentives

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