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Japanese Automotive Manufacturer

CATEGORY:  Manufacturer

ABOUT THIS PROJECT

No of participants: 350

Date: September October 2012 – Ongoing

Incentive Type: Channel: Dealership Sales executives and managers

Description:

Specific model within the product family needed to have additional sales spike over November – January to boost sales

Objective:

Dealership sales staff required to increase test drives and push sales

Solution: 

An online claiming system for test drives and sales – verified against client data. Points awarded every two weeks and redeemed against an online catalogue. Heavy sprint activities implemented monthly or quarterly

Results:

Programme extended from three month period due to 20% increase in sales over the period – and still running

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When it comes to communicating, motivating and building relationships with your sales and distribution channel, you need a system you count on. The right system will enable you to build rapport and trust with your service providers and create loyalty amongst them. When you care, they care. When you win,

Sales & Channel Incentives

Sales & Channel Incentives

Sales & Channel Incentives

When it comes to communicating, motivating and building relationships with your sales and distribution channel, you need a system you count on. The right system will enable you to build rapport and trust with your service providers and create loyalty amongst them. When you care, they care. When you win,

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