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SA Bond-Mortgage Originator

DATE:   20 November

CATEGORY:  Bond-Mortgage

ABOUT THIS PROJECT

No of participants: 8000

Date2012 – 2013

Incentive type: Channel Loyalty

Description:

A Loyalty programme aimed at motivating estate agents to get home buyers to get the client to source their bond through the originator

Objective:

 To increase market share and finance deals, increasing loyalty to the
brand and rewarding for the consistent behaviour

Solution: 

An online system whereby the Estate Agent Principal is linked to their agents, and both earn points on different tiers, according to the value of the bond. Points only awarded on registration of the bond

Results:

 

  • The programme was successful in changing behaviour, so much so that the
    competitor originators also introduced their own loyalty programmes to
    combat loss of market share
  • Increase of market share and maintain market share
  • Became the bond originator of choice

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Sales & Channel Incentives

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